Reddit launches AI-powered ad tools to enhance brand engagement

Published 16/06/2025, 13:00
© Reuters.

Investing.com -- Reddit introduced two new AI-powered advertising features on Monday designed to help brands increase engagement by leveraging user conversations on the platform.

The first tool, called "Reddit Insights," provides marketers with real-time insights for campaign planning by identifying trends on the platform and testing campaign ideas.

Reddit also unveiled "Conversation Summary Add-ons," a feature that enables brands to integrate positive user comments directly beneath their advertisements to showcase what users think about the ad subject.

These new advertising capabilities aim to help marketers better utilize the platform’s user discussions to improve their advertising effectiveness.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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