Salesforce (NYSE:CRM) is opening its first AI center in London, the company announced Thursday. The move comes as part of Salesforce’s commitment to invest $4 billion in Britain over five years, focusing on AI advancements.
Salesforce unveiled its new 40,000-square-foot facility in London’s Blue Fin building, designed to accommodate over 300 people. The center will promote collaboration among tech firms, AI specialists, Salesforce partners, and customers, and will also support AI training and upskilling programs.
The cloud software maker believes the AI center will contribute to the creation of 500,000 AI-related jobs in the U.K. The facility will officially open on June 18 with a free event aimed at training more than 100 developers.
Salesforce announced last year a broader $4 billion investment in the UK over the next five years. Alongside the AI center's opening, Salesforce revealed it has invested over $200 million in U.K. startups through its venture capital arm, Salesforce Ventures. Notable investments include the procurement bid writing platform AutoGen AI and the AI-powered text-to-speech and voice generator Eleven Labs.
“By locating Salesforce’s first, flagship AI center in London, we are sending a clear message to customers and partners on AI: we are deeply committed to working closely together so that you can reap the rewards of this transformative technology, while ensuring it is a force for good,” Salesforce CEO Zahra Bahrololoumi said in a statement.