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Investing.com -- Global smartphone shipments increased 2.6% year-over-year to 322.7 million units in the third quarter of 2025, marking the ninth consecutive quarter of growth, according to preliminary data from IDC.
Samsung maintained its position as the market leader with shipments rising 6.3% year-over-year to 61.4 million units, gaining 0.6 percentage points in market share. The strong performance was driven by the Galaxy Z Fold 7 and Z Flip 7 models, which outsold their predecessors.
Apple ranked second with shipments increasing 2.9% year-over-year to 58.6 million units. The company’s performance in China improved, with volumes growing 0.6% year-over-year to 10.8 million units after eight consecutive quarters of decline, thanks to strong demand for the iPhone 17 series.
Xiaomi held the third position with shipments rising 1.8% year-over-year to 43.5 million units, supported by its expanding presence in Europe and Latin America through its Redmi Note and Poco series. However, Xiaomi’s shipments in China fell 1.7% year-over-year to 10 million units.
The Chinese smartphone market overall remained flat in the third quarter, declining slightly by 0.6% year-over-year to 68.4 million units due to a slow season with fewer product launches. Sell-through shipments in China also decreased by 1-2% year-over-year, aligning with the sell-in trend reported by IDC.
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