Samsung leads global smartphone market as shipments grow 2.6%

Published 15/10/2025, 10:08
Samsung leads global smartphone market as shipments grow 2.6%

Investing.com -- Global smartphone shipments increased 2.6% year-over-year to 322.7 million units in the third quarter of 2025, marking the ninth consecutive quarter of growth, according to preliminary data from IDC.

Samsung maintained its position as the market leader with shipments rising 6.3% year-over-year to 61.4 million units, gaining 0.6 percentage points in market share. The strong performance was driven by the Galaxy Z Fold 7 and Z Flip 7 models, which outsold their predecessors.

Apple ranked second with shipments increasing 2.9% year-over-year to 58.6 million units. The company’s performance in China improved, with volumes growing 0.6% year-over-year to 10.8 million units after eight consecutive quarters of decline, thanks to strong demand for the iPhone 17 series.

Xiaomi held the third position with shipments rising 1.8% year-over-year to 43.5 million units, supported by its expanding presence in Europe and Latin America through its Redmi Note and Poco series. However, Xiaomi’s shipments in China fell 1.7% year-over-year to 10 million units.

The Chinese smartphone market overall remained flat in the third quarter, declining slightly by 0.6% year-over-year to 68.4 million units due to a slow season with fewer product launches. Sell-through shipments in China also decreased by 1-2% year-over-year, aligning with the sell-in trend reported by IDC.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.