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Investing.com -- Target Corp. (NYSE:TGT) is testing a new delivery model that would ship products directly from factories to customers’ homes, according to Bloomberg, citing people familiar with the matter.
The big-box retailer is working on launching a service similar to Chinese e-commerce platforms Temu and Shein, these sources said. The initiative aims to expand Target’s range of low-cost offerings to consumers.
The test program, which has not been publicly announced, is still in its early stages. Products in this direct-shipping model would primarily include apparel, household goods, and other non-food items.
When asked about the initiative, a Target spokeswoman confirmed that the company regularly tests new ways to deliver products and services to customers.
"In all cases, we uphold the high quality, responsible sourcing and sustainability standards that Target is known for and that consumers expect from us," the spokeswoman told Bloomberg.
The direct-from-factory shipping approach has been a key factor in the rapid growth of platforms like Temu and Shein, allowing them to offer products at competitive prices by eliminating middlemen in the supply chain.
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