Gold prices bounce off 3-week lows; demand likely longer term
Investing.com -- Uber Technologies (NYSE:UBER) shares climbed 1.9% as the company announced the introduction of senior accounts and Simple mode, aimed at enhancing the ride-hailing experience for older adults. The new features are designed to simplify the app interface, making it more accessible and intuitive for seniors, whether they need transportation for appointments, family visits, or daily errands.
The nationwide U.S. launch of these features allows seniors to either independently request rides or have family members assist them through Uber’s Family profile. Senior accounts offer a streamlined app experience with larger text and fewer buttons, while Simple mode provides a similar simplified interface for seniors who do not require a Family Profile connection.
Ashu Manohar, Director of Product Management at Uber, highlighted the move as a significant step in the company’s commitment to accessible transportation. "Senior accounts and Simple mode represent an important milestone in Uber’s ongoing commitment to accessible transportation," said Manohar. "These features reflect our dedication to designing technology that meets people where they are and supports mobility at every stage of life."
The senior accounts include several key features such as simplified booking, saved places for frequently visited locations, flexible payment options, live trip tracking for family members, and support access for family organizers to manage rides and contacts. For seniors who prefer to ride independently, Simple mode can be enabled in the app’s Account section, offering a more accessible design while maintaining full account control.
Developed in collaboration with aging advocates and accessibility experts, Uber’s new offerings aim to address transportation barriers and support independence for older adults. Silvia Candamil Neirra, Vice President, Global Initiative on Ageing and Longevity, praised the initiative, saying, "Transportation is one of the biggest barriers to independence as people age. Solutions like Uber’s senior accounts help break down that barrier by offering a simple and flexible way for older adults to get where they need to go—without always having to rely on others. It’s about dignity, freedom, and staying connected to the people and places that matter most."
The senior accounts and Simple Mode are now available across the U.S. and in selected cities in other countries, including Taiwan, Hong Kong, India (Simple Mode only), Brazil, Mexico, Chile, Portugal, France, and South Africa. U.S. users will begin receiving email notifications today, and there is no requirement for senior account holders and family organizers to live in the same location.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.