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Investing.com -- Warner Bros. Discovery (NASDAQ:WBD) has introduced a new feature to its streaming service, Max, aimed at curbing password sharing outside the home. Dubbed the Extra Member Add-On, this feature mirrors the paid sharing model of Netflix (NASDAQ:NFLX), allowing subscribers to add an additional user from a different household to their subscription for a monthly fee.
The Extra Member Add-On is priced at $7.99 per month. The added user, either a friend or family member of the primary account holder, will have their own independent account under the same subscription. As of now, the feature only permits one additional profile per subscription.
The streaming service announced the introduction of the Extra Member Add-On in its recent U.S. product updates. This feature is designed to give existing subscribers more control and flexibility over the management of their Max accounts. It also includes the option to transfer an adult profile to the extra member account. This allows users to continue their viewing sessions of Max Originals, HBO Originals, or the extensive Warner Bros. movie collection, among others, without interruption.
JB Perrette, CEO and President of Global Streaming and Games at Warner Bros Discovery, said that the Extra Member Add-On and Profile Transfer are two significant advancements for Max. They are designed to provide viewers with a new way to enjoy their content at an excellent value and offer subscribers more flexibility in managing their accounts.
The Extra Member Add-On permits the primary account owner to invite a friend or family member from outside their household to create a separate account with an adult profile under the same subscription. These Extra Members will have their own login credentials, separate from the primary account. They can stream from one profile on one device at a time and enjoy all other benefits included in the primary account owner’s base plan.
The Extra Member Add-On is currently available for users who subscribe directly to Max, excluding bundle subscribers. The feature costs $7.99 per month, irrespective of the subscription tier of the eligible user. The Extra Member Add-On can be purchased directly from the Max subscription settings. Once purchased, account owners can invite and manage their extra member via settings on the web and mobile.
When inviting an Extra Member to create an account, the account owner can opt to transfer a single adult profile. This transfers the watch history, recommendations, and settings associated with that profile to their new Max account.
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