Affirm stock price target raised to $70 from $60 at Morgan Stanley

Published 26/08/2025, 10:54
Affirm stock price target raised to $70 from $60 at Morgan Stanley

Investing.com - Morgan Stanley has raised its price target on Affirm Holdings Inc. (NASDAQ:AFRM) to $70.00 from $60.00 while maintaining an Equalweight rating on the stock. The buy-now-pay-later company has demonstrated remarkable momentum, with its stock surging over 140% in the past year and currently trading near $77.InvestingPro analysis indicates the stock is trading above its Fair Value, with additional insights available in the comprehensive Pro Research Report.

The price target adjustment comes as Morgan Stanley expects robust fiscal fourth-quarter 2025 results from the buy-now-pay-later company, though it notes potential variance in the fiscal year 2026 outlook. With earnings scheduled for August 28 and revenue growth of 42.5% in the last twelve months, investors are closely watching the company’s performance.

Morgan Stanley points out that investors are currently debating the extent to which potential headwinds from Walmart will be incorporated into Affirm’s forward guidance.

The firm believes that an outlook in line with street expectations, which includes some anticipated Walmart-related headwinds, would likely be sufficient to support the current share price.

Despite the 16.7% increase in price target, Morgan Stanley has maintained its Equalweight rating on Affirm stock, suggesting a neutral stance on the company’s near-term performance relative to the sector.

In other recent news, Affirm Holdings Inc. has been the focus of several significant developments. RBC Capital reiterated its Sector Perform rating for Affirm, maintaining a price target of $75. The firm highlighted potential challenges, including a possible decrease in Walmart-related volume, which could impact future Gross Merchandise Value (GMV) expectations. William Blair also reiterated an Outperform rating, suggesting investors consider adding Affirm to their portfolios before the upcoming fiscal fourth quarter earnings report, anticipating a potential GMV boost. Evercore ISI maintained its Outperform rating as well, while adding Affirm to its Tactical Underperform List due to possible short-term challenges.

In partnership news, Affirm and Stripe have expanded their collaboration to offer buy now, pay later (BNPL) options at physical retail locations through Stripe Terminal devices. This integration marks the first direct BNPL feature on Stripe Terminal, available to merchants in the U.S. and Canada. Additionally, Affirm has broadened its collaboration with Google Pay by enabling its payment options through Chrome’s autofill feature on desktop browsers, enhancing accessibility for U.S. consumers. These recent developments highlight Affirm’s strategic efforts to expand its market presence and payment solutions.

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