BofA Securities maintains Underperform rating on GoodRx stock amid TrumpRx uncertainty

Published 09/10/2025, 20:48
BofA Securities maintains Underperform rating on GoodRx stock amid TrumpRx uncertainty

Investing.com - BofA Securities has reiterated its Underperform rating and $3.40 price target on GoodRx Holdings Inc. (NASDAQ:GDRX), currently trading at $4.66, as the firm assesses potential impacts from the Trump administration’s pharmaceutical initiatives. According to InvestingPro data, the company maintains impressive gross profit margins of 93.7% and shows strong liquidity with a current ratio of 4.21.

The research firm expressed neutral expectations regarding potential benefits or drawbacks from the proposed TrumpRx program, noting competing factors that could influence GoodRx’s business trajectory. InvestingPro analysis suggests the stock is currently undervalued, with multiple factors supporting potential growth. Get access to 10+ additional exclusive ProTips and comprehensive analysis in the Pro Research Report.

BofA Securities acknowledged GoodRx’s "incredibly strong brand name" as a potential advantage if the Trump administration chooses to distribute its direct-to-consumer drug program through the company’s platform, which could potentially revitalize growth.

Conversely, the firm highlighted that the Trump administration’s "rapid push toward net prices" represents a risk factor that could potentially undermine GoodRx’s core business model and traditional sales channels.

BofA Securities indicated it continues to monitor these evolving dynamics while maintaining its existing Underperform rating on GoodRx shares.

In other recent news, GoodRx Holdings Inc. has been in discussions with the Trump administration about participating in the upcoming TrumpRx website initiative. This potential partnership aligns with GoodRx’s business model, as the platform aims to connect consumers to pharmaceutical companies’ direct discount programs. Additionally, GoodRx has announced an expanded relationship with Kroger, further enhancing its market presence. In a related development, GoodRx recently formed a collaboration with Novo Nordisk to provide access to branded GLP-1 medications, Ozempic and Wegovy, at $499 per month for eligible cash-paying customers. Despite these partnerships, Mizuho has maintained a Neutral rating on GoodRx, with a price target of $5.00. These recent developments indicate GoodRx’s efforts to broaden its consumer reach and offer more affordable drug pricing options.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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