Truist Securities raises Zeta Global stock price target to $36 on growth outlook

Published 09/10/2025, 14:58
Truist Securities raises Zeta Global stock price target to $36 on growth outlook

Investing.com - Truist Securities raised its price target on Zeta Global Holdings Corp (NYSE:ZETA) to $36.00 from $34.00 on Thursday, while maintaining a Buy rating on the stock. According to InvestingPro data, analyst targets range from $18 to $44, with the stock currently trading near Fair Value levels.

The price target increase follows Zeta’s recent investor day, where the company extended its growth targets through 2030, projecting over 20% growth alongside new EBITDA margin and free cash flow conversion targets. The company has demonstrated strong execution with revenue growing 40.6% in the last twelve months.

Truist identified several near-term growth drivers for Zeta, including a notable marketing technology replacement cycle, convergence of advertising technology with marketing technology, and AI-powered marketing solutions.

The firm highlighted Zeta’s Athena innovations, new products, and GenUI intelligent interface as potential differentiators that could position the company as an "ERP / operating system for enterprise marketers" while capturing larger wallet share.

Truist believes Zeta’s projected sustained growth of over 20% through 2030, combined with expected EBITDA and free cash flow increases, could drive a significant rerating of the company’s shares.

In other recent news, Zeta Global Holdings Corp has made headlines with several significant developments. The company announced its acquisition of Marigold’s enterprise software business for up to $325 million, a move that has drawn attention from multiple analyst firms. Needham raised its price target for Zeta Global to $25, while maintaining a Buy rating, citing the Marigold deal as a key factor. Similarly, Canaccord Genuity increased its price target to $30, also reiterating a Buy rating, and noted that Zeta’s management confirmed their financial guidance for the third quarter and full year.

DA Davidson and Truist Securities both reiterated Buy ratings, with price targets of $27 and $34 respectively, following the acquisition announcement. The deal includes a range of products such as Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. Additionally, Needham highlighted Zeta’s AI advancements, particularly the new Athena Conversational SuperIntelligent Agent, as a unique offering in the market. These recent developments reflect Zeta Global’s strategic moves in expanding its product offerings and market presence.

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