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NEW YORK - adMarketplace announced Wednesday the launch of AMP Discover, a new advertising product designed to deliver ads within Opera’s Aria AI assistant, the browser’s built-in AI chat feature. Opera (NASDAQ: OPRA), which has demonstrated robust financial health with revenue growth of nearly 30% over the last twelve months and maintains a "GREAT" financial health score according to InvestingPro, continues to innovate in the AI space.
The new product integrates product advertisements directly into AI chat surfaces, allowing users to view relevant shopping options while using Opera’s AI assistant. According to adMarketplace, the system can select from over 500 million text and product ads in under 20 milliseconds using vector-based intent matching technology. This innovation comes as Opera maintains a strong market position with a healthy balance sheet, showing more cash than debt and sufficient cash flows to cover interest payments.
"Our partnership with Opera is an innovative collaboration to help consumers find novel and relevant products and brands directly within AI chat surfaces," said Adam J. Epstein, Co-CEO and President at adMarketplace, in a press release statement.
Piotr Majewski, Product Director at Opera, stated the integration "gives our users a more engaging and seamless way of finding products and services."
The technology aims to connect advertisers with consumers at moments of commercial intent within AI environments, outside traditional search engines. AMP Discover is now available in Opera’s Aria browser AI assistant globally.
The companies cited research indicating 31% of consumers now begin their search journey with AI compared to 21% on traditional search engines, suggesting changing consumer search behaviors.
adMarketplace’s system uses its AMPlify DSP platform and Arena ad selection engine to power the ad delivery technology, which includes sponsored placements such as product ads, text ads, and tiles embedded natively into the AI chat interface.
In other recent news, Opera Ltd reported strong financial results for the second quarter of 2025, surpassing expectations with an adjusted earnings per share (EPS) of $0.26, compared to the forecasted $0.20. The company’s revenue reached $143 million, exceeding the anticipated $137.44 million, driven by robust performance in both search and advertising segments. This positive performance led Goldman Sachs to raise its price target for Opera to $24.50, maintaining a Buy rating due to the company’s strong Q2 results and favorable outlook. Additionally, Opera is expanding its technology offerings by upgrading artificial intelligence capabilities in its free browser portfolio, which will include faster models and better integration. These upgrades will complement the recently launched premium Opera Neon AI browser, designed for power users. The new browser introduces "Tasks," allowing users to manage complex web activities efficiently. These developments reflect Opera’s ongoing commitment to enhancing user experience and maintaining a competitive edge in the browser market.
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