Asana appoints former Okta CPO Arnab Bose to lead product strategy

SAN FRANCISCO - Work management platform Asana, Inc. (NYSE:ASAN) (LTSE:ASAN), a $3.2 billion market cap company with impressive gross profit margins of nearly 90%, announced Tuesday the appointment of Arnab Bose as Chief Product Officer, effective September 16, 2025. According to InvestingPro analysis, the stock appears slightly undervalued based on its Fair Value assessment.

Bose joins Asana from Okta, where he served as Chief Product Officer overseeing Workforce Identity and Customer Identity solutions. During his tenure at Okta, he led Identity Governance from launch to over $100 million in annual recurring revenue and participated in strategic acquisitions to enhance security capabilities.

In his new role, Bose will lead Asana’s product strategy and innovation as the company focuses on integrating artificial intelligence with human collaboration in enterprise work management.

"Most AI tools only help individuals and can’t orchestrate team productivity, which is why ROI from AI remains low," said Dan Rogers, CEO of Asana, in a press release statement. The company’s focus on AI integration comes as InvestingPro data shows revenue growing at 9.7% year-over-year, with five analysts recently revising their earnings estimates upward. Get access to more exclusive insights and 6 additional ProTips with an InvestingPro subscription.

Bose brings experience from previous product leadership positions at Salesforce and Microsoft. Throughout his career, he has developed enterprise products for global user bases and holds more than 15 patents.

"I believe an even larger transformation is coming in how humans collaborate with AI," said Bose. "Asana is uniquely positioned to lead this change."

Asana serves over 170,000 customers including Accenture, Amazon, Anthropic, and Suzuki. The company plans to unveil its latest product updates at the Work Innovation Summit in London on September 25, 2025. Analysts project profitability for the company this year, according to InvestingPro’s comprehensive research report, which provides detailed analysis of Asana and 1,400+ other US stocks.

In other recent news, Asana has reported its fiscal Q2 2026 earnings, surpassing analyst expectations. The company achieved an earnings per share (EPS) of $0.06, exceeding the forecasted $0.05, which marks a 20% surprise. Revenue for the quarter reached $196.9 million, surpassing the expected $193.04 million and representing a 10% increase compared to the previous year. Additionally, KeyBanc has reiterated its Sector Weight rating on Asana, noting both challenges and positive indicators in the company’s performance. The firm highlighted similarities between Asana’s quarterly results and those of another collaboration software company, particularly in terms of revenue upside and guidance updates. KeyBanc also pointed out AI search trends affecting Asana’s top-of-funnel activity. These developments reflect the ongoing dynamics in Asana’s market environment.

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