Asana, Inc., together with its subsidiaries, operates a work management software platform for individuals, team leads, and executives in the United States and internationally. Its platform helps organizations to orchestrate work from daily tasks to cross-functional strategic initiatives; manage work across a portfolio of projects or workflows, see progress against goals, identify bottlenecks, resource constraints, and milestones; and communicate company-wide goals, monitor status, and oversee work across projects and portfolios to gain real-time insights. The company uses a hybrid go-to-market approach, combining a product-led model, direct sales, and channel partners to serve customers in various industries, such as technology, retail, education, non-profit, government, healthcare, hospitality, media, manufacturing, professional services, and financial services. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
AI-Driven Innovation | Explore Asana's AI Studio launch, generating over $1M in ARR and positioning the company as a leader in AI-integrated work management solutions |
Leadership Transition | Delve into the implications of CEO Dustin Moskovitz's planned retirement and its potential impact on Asana's strategic direction and market perception |
Financial Resilience | Discover Asana's improving financial performance, with a positive operating margin of 4.3% and analyst price targets ranging from $10 to $27 |
Market Opportunities | Learn about Asana's position in the expanding $79B work management market by 2027, and its strategies for capturing enterprise customers amid fierce competition |
Metrics to compare | ASAN | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipASANPeersSector | |
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P/E Ratio | −14.9x | −10.2x | 11.8x | |
PEG Ratio | −1.08 | 0.57 | 0.01 | |
Price/Book | 14.6x | 6.4x | 2.4x | |
Price / LTM Sales | 4.7x | 5.4x | 2.2x | |
Upside (Analyst Target) | 16.0% | 35.6% | 19.9% | |
Fair Value Upside | Unlock | −1.4% | 5.4% | Unlock |