Chinese EV maker GWM partners with KUKE Music for in-car audio

BEIJING - Chinese automaker Great Wall Motor (GWM) has signed a cooperation agreement with KUKE Music (NYSE:KUKE) to integrate a customized in-car music application in GWM’s new intelligent electric vehicles, according to a press release statement issued Thursday. KUKE, with a market capitalization of approximately $59 million, has seen its stock decline over 82% in the past year, according to InvestingPro data.

The partnership will first deploy the "KUKE Music" smart application in GWM’s WEY brand vehicles, which are premium intelligent new energy vehicles. The application will be powered by GWM’s Coffee OS smart cockpit system and utilize KUKE’s classical music library and AI algorithms. The company generated revenues of $9.44 million in the last twelve months, though InvestingPro analysis indicates challenging financial metrics with negative EBITDA of $5.86 million.

The in-car music system features AI-driven personalized recommendations, scenario-based music selection that adapts to driving conditions, mood-based playlist adjustments, and access to classical music selections.

"This collaboration transcends in-car entertainment—it’s a breakthrough in emotional cockpit interaction," said a GWM executive quoted in the release.

KUKE Music CEO Leng Shan stated that in-car audio is "the golden track for music services" and core to the company’s global expansion strategy. KUKE claims to possess one of the world’s largest classical music libraries.

The application will initially be available in GWM’s new electric vehicle models through over-the-air updates or offline channels. The companies plan to extend the collaboration to more GWM models and explore additional partnership opportunities such as membership services.

KUKE Music indicated it will pursue similar partnerships with other vehicle manufacturers, with particular focus on expanding into overseas markets including the United States.

The press release cited industry projections that the smart connected vehicle audio entertainment market will exceed $10 billion by 2025. For investors interested in deeper analysis of KUKE’s financial health and growth prospects, InvestingPro offers 12 additional investment tips and comprehensive financial metrics to help make informed investment decisions.

In other recent news, Kuke Music Holding Limited announced that it has regained compliance with the New York Stock Exchange’s quantitative continued listing standards. The NYSE confirmed that Kuke now meets the minimum market capitalization and shareholders’ equity requirements, which means the compliance indicator will no longer be shown with the company’s shares. This development marks a significant step for Kuke as it continues to stabilize its market presence. Additionally, Kuke Music has entered into a partnership with WEY, a premium brand under Great Wall Motor, to launch a customized in-car music application. This collaboration will integrate KUKE’s classical music library with GWM’s smart cockpit system, providing personalized music experiences for drivers. The application is set to be deployed in GWM’s new intelligent NEV models. These recent developments highlight Kuke’s strategic moves in expanding its partnerships within the automotive industry.

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