Defence Holdings refreshes corporate identity with new website

Published 13/08/2025, 10:58
Defence Holdings refreshes corporate identity with new website

LONDON - Defence Holdings PLC (ALRT), the UK’s first listed software-led defence company, launched a refreshed corporate identity and new website at defenceplc.com on Tuesday, according to a press release statement.

The brand evolution marks a transition from early-stage development to operational execution, supporting the company’s five-year strategic plan announced in June 2025. Defence Holdings has moved its primary domain from defencetechnologies.com to defenceplc.com, consolidating all corporate communications under one platform.

The refreshed identity aims to reflect the company’s focus on sovereign, software-led capability across UK and allied defence sectors. Defence Technologies will continue to operate as a core brand within the group structure, with further details on its role to be shared as the company implements its strategic plan.

Brian Stockbridge, Co-Founder of Defence Holdings, stated: "This brand evolution reflects the scale of what we are building. As we accelerate into delivery, we need a clear, unified identity that matches the ambition of our strategic plan and signals our readiness to lead in the software-led defence space."

The company describes itself as focused on developing and acquiring AI-driven analytics, autonomous systems, secure communications, and critical infrastructure solutions across multiple domains including land, sea, air, space, and cyber.

The rebranding comes as the company reports increased demand for sovereign capability across intelligence, surveillance and reconnaissance (ISR), cyber resilience, and digital command systems.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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