Street Calls of the Week
NEW YORK - Estée Lauder announced Thursday that award-winning actor, producer and author Nia Long has been appointed as its first Brand Ambassador exclusive to North America. Long will represent the beauty company’s skincare and makeup products in digital, television and print campaigns. The announcement comes as the $34.5 billion market cap company maintains impressive gross profit margins of 74%, according to InvestingPro data.
"She is a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values," said Fiona Sainty, SVP/GM of Estée Lauder & AERIN Beauty & Bobbi Brown North America.
Long, who has worked in film and television for over three decades, has received four NAACP Awards throughout her career. She is set to play Katherine Jackson in the upcoming Michael Jackson biopic "MICHAEL" from Lionsgate and will release a memoir in 2026. The actor was also recently selected to receive a Star on the Hollywood Walk of Fame.
"Beauty starts with confidence and honoring your authentic self," Long said in the press release statement. "I’m excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day."
The company stated that this partnership continues its commitment to representing beauty in all forms and inspiring self-expression and authenticity.
Estée Lauder, the flagship brand of The Estée Lauder Companies Inc., currently engages with consumers in over 150 countries worldwide.
In other recent news, Estée Lauder Companies Inc. reported a 12% decline in fourth-quarter sales year-over-year, which was slightly better than the anticipated 12.6% drop. The company’s adjusted earnings per share for the quarter were $0.09, aligning with consensus estimates and within the company’s guidance range. RBC Capital responded to these results by raising its price target for Estée Lauder to $107, maintaining an Outperform rating, while Canaccord Genuity reiterated its Hold rating with an $85 price target. Meanwhile, JPMorgan adjusted its price target for the company from $101 to $99, citing challenges in travel retail and brick-and-mortar operations in Asia.
Estée Lauder also announced a reorganization of its geographic regions, effective July 1, 2025, which will impact how financial results are reported. The company will now report under four regions: The Americas; Europe, the United Kingdom and Ireland and Emerging Markets; Asia/Pacific; and Mainland China. Additionally, René Lammers has been appointed as the new Executive Vice President, Chief Research & Innovation Officer, effective October 1, 2025. Lammers will lead the company’s global research and innovation efforts, reporting directly to CEO Stéphane de La Faverie.
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