Kevin Hart joins SharkNinja as global brand ambassador

Published 06/10/2025, 16:02
Kevin Hart joins SharkNinja as global brand ambassador

NEEDHAM, Mass. - SharkNinja, Inc. (NYSE:SN), a household appliance manufacturer with a market capitalization of $13.8 billion, announced Monday that comedian and actor Kevin Hart has been named as the company’s newest global brand ambassador, joining existing ambassador David Beckham.

The multi-year partnership will launch with a digital series featuring Hart and Beckham as neighbors, showcasing SharkNinja products in everyday household scenarios. The content, developed in partnership with Hart’s entertainment company Hartbeat, will appear on television and social media throughout fall 2025 and beyond.

"Kevin Hart is the perfect addition to our roster of ambassadors," said Mark Barrocas, Chief Executive Officer of SharkNinja. "His ability to connect with audiences through humor while showcasing real product benefits creates the kind of authentic storytelling our consumers crave." The company’s strategic marketing moves come amid strong performance, with revenue growing 23.5% over the last twelve months according to InvestingPro data.

Hart, known for his stand-up comedy and acting career, joins the home appliance company as it continues its strategy of pairing product innovation with high-profile brand partnerships.

"I’m always running around – on set, in the office, chasing my kids – and I need products that can actually keep up with me," Hart said in the press release statement.

The "Neighbors" series will feature both celebrities using SharkNinja’s products from its Shark and Ninja brands in relatable domestic settings with a comedic approach.

SharkNinja, headquartered in Massachusetts, designs and manufactures household appliances and has a presence in multiple product categories globally. The company maintains a healthy financial position with a 48% gross profit margin and strong liquidity, as indicated by InvestingPro’s GREAT financial health score. For detailed analysis and 10+ additional ProTips about SharkNinja’s market position and growth potential, investors can access the comprehensive Pro Research Report available on InvestingPro.

In other recent news, SharkNinja Inc. has been in the spotlight with several significant developments. The company announced a secondary offering of 5 million ordinary shares by certain selling shareholders affiliated with CJ Xuning Wang, the Chairperson of SharkNinja’s board. These shareholders also plan to grant underwriters a 30-day option to purchase an additional 750,000 shares. In a separate announcement, SharkNinja’s Chief Financial Officer, Patraic Reagan, will resign effective September 5, 2025, with the company clarifying that his departure is not due to any disagreements. Meanwhile, Guggenheim has raised its price target for SharkNinja to $140 from $120, maintaining a Buy rating, citing the company’s impressive 15.7% net sales growth in the second quarter of 2025. This growth stands out in an industry experiencing low-single-digit declines. Additionally, Smith+Nephew’s ALLEVYN COMPLETE CARE Foam Dressing has been highlighted in a new study showing it absorbs 93% of mechanical energy that can cause pressure injuries. The research underscores the dressing’s effectiveness in preventing such injuries by dissipating friction and shear forces.

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