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SAN DIEGO - Sony Electronics, a division of the $150 billion market cap technology giant, announced on Wednesday the launch of its new ECM-778 shotgun microphone, designed for professional film and documentary production, alongside new high-capacity CFexpress Type A memory cards and a compatible card reader. According to InvestingPro data, Sony maintains a strong financial health score, reflecting its position as a prominent player in the consumer electronics industry.
The ECM-778, priced at approximately $1,199.99, features a newly developed microphone capsule and precision-machined brass acoustic tube that delivers high-resolution audio capture beyond 20 kHz. Measuring 176 mm and weighing 102 g, the microphone offers versatility for both boom pole mounting and camera attachment.
"It strikes an exceptional balance with its length and weight, its clarity and solid core deliver a palpable sound pressure," said Kenichi Fujimoto, a Japan Academy Film Prize winner for Best Sound Recording, in a statement included in the press release.
Sony also introduced two new CFexpress Type A memory cards - the CEA-G1920T (1920 GB) and CEA-G960T (960 GB) - along with the MRW-G3 card reader. The cards support the CFexpress 4 standard and offer read speeds up to 1800 MB/s, which Sony claims is twice as fast as earlier models.
The memory cards are built to Sony’s TOUGH specifications, featuring drop resistance, bend strength, and IP57-rated dust and water resistance. The CEA-G960T is priced at $584.99, while the larger capacity CEA-G1920T will retail for $949.99.
The MRW-G3 card reader, which supports USB 40 Gbps and includes a heat dissipation design, will be available for $149.99.
All new products are expected to be available in August 2025, according to the company’s press release statement. With Sony’s stock showing a robust 40% return over the past year and analysts maintaining a strong buy consensus, the company continues to demonstrate market leadership. For deeper insights into Sony’s financial performance and growth potential, including access to comprehensive Pro Research Reports covering 1,400+ top stocks, visit InvestingPro.
In other recent news, Sony Corp. reported a 24% year-over-year decline in revenue to ¥2.63 trillion for its fourth quarter, mainly due to the anticipated spin-off of its Financial Services segment. Despite this, Sony’s revenue, excluding the Financial Services division, saw a 7% increase for the full fiscal year 2024, reaching ¥12.04 trillion, with operating income rising by 23% to ¥1.28 trillion. CFRA has raised its price target for Sony to $30.00, maintaining a Buy rating, while Benchmark and Bernstein both reaffirmed their Buy and Outperform ratings, respectively, with price targets set at JPY4,000 and JPY4,600. CFRA anticipates a 1% revenue contraction in fiscal 2026-2027, followed by 3% growth, highlighting stable growth in Sony’s Game & Network Services segment.
Furthermore, Bernstein noted Sony’s potential for robust growth in its gaming business, particularly after adjusting for tariffs and foreign exchange impacts. The company’s diversification into image sensors, music, and anime offerings is seen as a positive indicator of its business health. Meanwhile, Sony Electronics has expanded its Cinema Line with the introduction of the FX2 camera, designed for independent creators and small crews, featuring advanced capabilities for cinematic quality.
Additionally, there are reports that Sony is contemplating a spinoff of its semiconductor business, though the company has not confirmed any specific plans and dismissed such reports as speculative. Investors and stakeholders are evaluating these developments as they consider Sony’s performance and future prospects.
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