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NEW YORK - Wix.com Ltd. (NASDAQ: WIX), a global leader in website creation software with annual revenue of $1.76 billion and robust growth of ~13% year-over-year, has unveiled a new AI-powered application that personalizes online content in real-time for site visitors. According to InvestingPro, the company maintains a healthy gross margin of ~68%, demonstrating strong operational efficiency. The adaptive content app, now accessible to Wix users, utilizes visitor-specific details to dynamically alter website messaging and content, aiming to boost user engagement and experience.
The application allows website owners to set conditions that dictate how content should adapt based on various visitor characteristics such as device type, geographic location, language, and whether the visitor is returning. With the ability to simulate different text variations, users can preview how content may be personalized for visitors before it goes live.
Wix’s Senior Product Manager, Muly Gelman, emphasized the importance of website personalization in today’s market, stating that the new app not only uses AI to generate content but also to dynamically adapt it for each visitor, enhancing business-customer connections and increasing engagement and monetization potential.
The adaptive content application integrates with other Wix offerings, including Wix Functions and Wix Automations, which automate content generation and customization while streamlining operations and maintaining a seamless visitor experience. This suite of tools is designed to help businesses optimize their digital presence with minimal manual effort. InvestingPro analysis reveals that Wix has been successfully monetizing its innovations, with net income expected to grow this year. Subscribers can access 13 additional exclusive ProTips about Wix’s financial outlook.
Available initially in English, the rollout of the adaptive content application will continue in additional languages for Wix and Wix Studio users worldwide. This development represents Wix’s ongoing commitment to innovation, providing its users with advanced tools to establish a powerful and professional online presence. With the company’s next earnings report due on May 14, 2025, investors can access comprehensive analysis and Fair Value estimates through InvestingPro’s detailed research reports, available for over 1,400 US stocks.
The announcement is based on a press release statement from Wix.com Ltd.
In other recent news, Wix.com has announced a $200 million share buyback plan, authorized by its Board of Directors, to enhance shareholder value. This initiative allows the company to repurchase ordinary shares and/or convertible notes through various methods over time. In earnings-related developments, CFRA analysts downgraded Wix.com stock from Buy to Hold, citing a slower growth trajectory and adjusting the price target to $159. Despite an 18% year-over-year increase in total bookings, CFRA projects Wix’s revenue growth to stabilize at 13% for 2025 and 2026.
Wells Fargo has upgraded Wix.com stock from Underweight to Equal Weight with a price target of $176, reflecting a more positive outlook on the company’s pricing potential in fiscal year 2026. Additionally, Wix has introduced Astro, an AI-powered business assistant, to streamline site management and enhance efficiency for its users. The company also launched a new automation builder designed to simplify complex business workflows, aiming to improve efficiency and customer retention. These developments highlight Wix’s ongoing commitment to innovation and support for its users’ business needs.
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