Wix.com Ltd., together with its subsidiaries, operates a cloud-based web development platform for registered users and creators worldwide. The company offers Wix Editor, a drag-and-drop visual development and website editing environment platform; and Wix Studio a unified website and application development platform for the creation of website. It also provides Velo by Wix, a full-stack, no-code/low-code development environment to create content-rich websites and web applications; Wix App Market that offers its registered users various free and paid web applications for building, growing, and managing their businesses; Wix marketplace that brings users seeking help in creating and managing a website; Wix App which allows users to manage their websites and Wix operating systems on the go and run their businesses, wherever they are, in real time; Spaces by Wix mobile app that serves as an interface between the site owner and their customers; and Wix Customer Care which provides support and guidance to users throughout the Wix platform. In addition, the company offers Payments by Wix enables users to accept payments for goods and services both online and in-person; Wix Logo Maker that generates a logo, including through the use of artificial intelligence; Wix POS, an end-to-end omnichannel solution for online and in-person sales; Stores and Bookings, a native solution to manage gift cards and customer re-engagement activities; Branded App by Wix a native mobile app builder; email marketing packages; paid ad campaigns; domain names; and Google Workspace application, as well as Wix Commerce Solutions, a commerce platform for business owners. The company was formerly known as Wixpress Ltd. The company was incorporated in 2006 and is headquartered in Tel Aviv, Israel.
AI-Driven Growth | Wix's AI innovations, including Base44 and Wixel, are reshaping web development and driving substantial revenue growth, with ARR projections reaching $100 million by 2026. |
Financial Resilience | Explore Wix's robust financial performance, featuring double-digit revenue growth, strong free cash flow, and a market cap of $6.73 billion, signaling potential undervaluation. |
Market Dynamics | Delve into Wix's competitive landscape, where AI-native tools pose challenges to DIY offerings, while the company's Studio product maintains a strong edge over rivals like WordPress. |
Analyst Optimism | Analysts project Wix's potential to achieve $1 billion in free cash flow by 2028, with price targets ranging from $160 to $270, reflecting confidence in the company's growth trajectory. |
Metrics to compare | WIX | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipWIXPeersSector | |
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P/E Ratio | 44.3x | 22.6x | 11.6x | |
PEG Ratio | 0.36 | 0.35 | 0.01 | |
Price/Book | −62.6x | 2.6x | 2.4x | |
Price / LTM Sales | 3.9x | 1.6x | 2.2x | |
Upside (Analyst Target) | 51.7% | 37.3% | 17.8% | |
Fair Value Upside | Unlock | 18.4% | 3.2% | Unlock |