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MEDIROM Healthcare Technologies Inc. (MRM) announced its participation in the "World" proof-of-human protocol co-founded by Sam Altman and Alex Blania. The Tokyo-based healthcare company plans to install World ID authentication devices called "Orbs" in approximately 100 of its Re.Ra.Ku relaxation salons.
The company aims to provide verified World ID access to up to 500,000 individuals through this network. Customers who verify their World ID can claim approximately 8,000 Japanese yen worth of Worldcoin tokens (WLD) based on current prices. The company plans to enable customers to use WLD to purchase gift certificates redeemable at Re.Ra.Ku locations.
MEDIROM stated it will acquire WLD when customers purchase these gift certificates. The company plans to exchange up to 50% of acquired WLD for Ethereum (ETH) while managing cryptocurrency market risks and liquidity concerns. These digital assets are intended to support the company’s financial strategy and business expansion.
The Re.Ra.Ku Group operates over 300 relaxation salons across Japan under multiple brands including Re.Ra.Ku, Spa Re.Ra.Ku, Re.Ra.Ku PRO, Bell Epoc, and Ruam Ruam. MEDIROM also operates a healthcare app called "Lav" and produces the "MOTHER Bracelet" activity tracker.
The company was established in July 2000 and is headquartered in Tokyo’s Minato-ku district. MEDIROM trades on NASDAQ under the ticker MRM and is led by CEO Kouji Eguchi.