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Reborn Coffee Inc. (REBN) announced plans to pilot cryptocurrency payment capabilities at select Southern California locations in 2025 through its existing point-of-sale platform.
The specialty coffee retailer said the pilot program represents the second phase of its digital asset strategy and will allow customers to complete transactions using cryptocurrency alongside traditional payment methods.
"Our Southern California stores provide an ideal testing ground to evaluate how customers respond to crypto payments in a real-world retail setting," said Jay Kim, CEO of Reborn Coffee. "This pilot will focus on operational integration, transaction flow and customer engagement, which will inform our decision on broader applications in the future."
The company cautioned that the scope, timing, and outcome of the pilot program remain subject to change based on market conditions, regulatory requirements, and technical integration. Reborn stated there is no assurance that crypto payments will expand beyond the pilot or to other regions.
The announcement follows Reborn’s recent introduction of its digital asset strategy. The company said additional updates are expected to highlight blockchain-based tools, payment technologies, and customer engagement initiatives designed to complement its retail operations.
Reborn Coffee operates as a California-based specialty coffee retailer with locations in multiple markets. The company’s shares trade on the NASDAQ exchange under the ticker REBN.