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Verb Technology Company, Inc. (NASDAQ:VERB) announced treasury assets exceeding $780 million, including $713 million of Toncoin and $67 million of cash, according to a company statement.
The company, which plans to rename itself Ton Strategy Company, completed a $558 million private placement on August 8 with participation from more than 110 institutional and crypto-native investors. The majority of proceeds were used to acquire Toncoin as the primary treasury reserve asset.
Toncoin is the native cryptocurrency of The Open Network blockchain. The company’s strategy targets accumulating over 5% of Toncoin’s circulating supply and aims to increase holdings per share through reinvestment of cash flows, staking rewards, and capital markets activity.
"By becoming the first and largest publicly traded treasury reserve of $TON, VERB is not just holding $TON on its balance sheet – we are helping to strengthen the economic foundation of the network itself," said Manuel Stotz, Executive Chairman.
The Open Network serves as the exclusive blockchain powering Telegram’s Mini App ecosystem. Telegram, described as the world’s second largest messenger, reports over one billion monthly active users globally.
The company continues operating business units including MARKET.live, a multi-vendor livestream social shopping platform, and recently acquired LyveCom, an AI social commerce technology platform.
The Toncoin valuation was calculated using a price of $3.28 as of August 20, 2025, according to CoinMarketCap data provided in the company statement.