AJ Bell surpasses £100 billion in platform assets as customer base grows 

Published 23/10/2025, 08:04

Investing.com -- AJ Bell PLC (LON:AJBA), one of the UK’s largest investment platforms, on Thursday reported record platform assets under administration (AUA) of £103.3 billion for the year ended September 30, 2025, up 19% from the previous year, driven by strong customer growth and favorable market conditions.

The company added 102,000 new customers during the year, bringing its total customer base to 644,000, a 19% increase. Direct-to-consumer (D2C) customers grew by 25% to 462,000, while advised customers increased by 6% to 182,000. Underlying gross inflows reached a record £15.8 billion, up 21% year-over-year, with net inflows of £7.1 billion, a 16% increase from the previous year.

AJ Bell’s investment solutions attracted net inflows of £1.3 billion, with assets under management (AUM) reaching a record £8.9 billion, up 31% from the previous year. Favorable market movements contributed £9.3 billion to the growth in AUA.

"I am delighted to report a year of record growth, surpassing £100 billion in platform AUA and attracting over 100,000 new customers to our low-cost, easy-to-use platform propositions, supported by market-leading customer service," said Michael Summersgill, Chief Executive Officer at AJ Bell.

The company noted that its D2C platform maintained strong momentum, delivering its best year to date, while the advised platform saw record gross inflows offset by heightened outflows due to elevated pension lump sum withdrawals and adviser consolidation.

AJ Bell expects to announce its full-year results on December 4, 2025. The company also reported that the sale of its Platinum SIPP and SSAS business is expected to complete in November 2025.

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