Ashish Arora, CEO of Cricut, sells $397k in CRCT stock

Ashish Arora, Chief Executive Officer of Cricut, Inc. (NASDAQ:CRCT), sold a total of 63,750 shares of Class A Common Stock between September 9 and September 11, 2025. The sales, executed in three separate transactions, amounted to approximately $397,302. The transactions come as Cricut shares have shown strong momentum, gaining over 35% in the past six months and maintaining a robust financial health score of "GREAT" according to InvestingPro analysis.

On September 9, Arora sold 21,250 shares at a weighted average price of $6.1583, with prices ranging from $6.0500 to $6.2350. On September 10, he sold another 21,250 shares at a weighted average price of $6.1774, in a range of $5.9550 to $6.2450. The final sale occurred on September 11, with 21,250 shares sold at a weighted average price of $6.3609, for prices between $6.2300 and $6.4550.

Following these transactions, Arora directly owns 2,845,311 shares of Cricut, Inc. The sales were executed under a Rule 10b5-1 trading plan adopted on August 19, 2024.

In other recent news, Cricut Inc. announced its second-quarter 2025 earnings, which exceeded analysts’ expectations. The company reported earnings per share of $0.11, significantly surpassing the forecasted $0.06. Revenue reached $172.1 million, outperforming the anticipated $158.59 million. This performance marks an 83.33% surprise in earnings per share, highlighting Cricut’s strong financial results. Analysts had predicted lower figures, but the company managed to deliver better-than-expected outcomes. These developments are part of Cricut’s ongoing financial journey. The company’s ability to exceed projections could be of interest to investors monitoring its performance.

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