Cricut Inc (CRCT)

Currency in USD
5.52
-0.14(-2.47%)
Closed·
5.520.00(0.00%)
·
CRCT Scorecard
Full Analysis
Holds more cash than debt on its balance sheet
High dividend Yield
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Fair Value
Day's Range
5.465.71
52 wk Range
3.947.02
Key Statistics
Prev. Close
5.66
Open
5.69
Day's Range
5.46-5.71
52 wk Range
3.94-7.02
Volume
1.19M
Average Volume (3m)
597.2K
1-Year Change
-6.76%
Book Value / Share
1.46
Fair Value
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Fair Value Upside
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CRCT Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
4.25
Downside
-23.01%
Members' Sentiments
Bearish
Bullish
ProTips
2 analysts have revised their earnings upwards for the upcoming period

Cricut Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Sell

Cricut Inc Company Profile

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. It operates through Platform and Products segments. The company offers connected machines, accessories, and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines, which are used to cut, write, score, and create decorative effects on paper, adhesive vinyl, iron-on vinyl, wood, and leather, comprise Cricut Joy family, Cricut Explore family, Cricut Maker family, and Cricut Venture. The company also provides Cricut Design Space, a cloud-based software that integrates with connected machines to enable users to create and work on projects across desktop and mobile devices; Cricut Access and Cricut Access Premium subscription offerings; and in-app purchases of images, fonts, and projects. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials, such as vinyl and iron-on. Further, the company provides craft, DIY, home décor products, and extensions. It offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. Cricut, Inc. was incorporated in 1969 and is headquartered in South Jordan, Utah.

Cricut Inc Earnings Call Summary for Q2/2025

  • Cricut Q2 2025 EPS of $0.11 beat $0.06 forecast; revenue of $172.1M exceeded $158.59M estimate; stock up 2.75% after hours
  • Gross margin improved to 59% from 53.5% YoY; paid subscribers grew 7% to over 3M; new products launched including Cricut Explore 4
  • Company expects continued growth in platform sales; aims to remain profitable each quarter in 2025 despite potential Q4 tariff impacts
  • CEO emphasized focus on execution speed; CFO reiterated growth ambitions; company navigating tariff uncertainties in Southeast Asia
  • Analysts inquired about accessory order pull-forward and capital allocation; executives addressed user engagement improvement efforts
Last Updated: 05/08/2025, 23:38
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Compare CRCT to Peers and Sector

Metrics to compare
CRCT
Peers
Sector
Relationship
P/E Ratio
16.3x6.5x11.3x
PEG Ratio
1.88−0.890.02
Price/Book
3.8x1.2x1.4x
Price / LTM Sales
1.6x0.4x1.0x
Upside (Analyst Target)
−23.0%9.7%18.2%
Fair Value Upside
Unlock18.5%8.9%Unlock

Analyst Ratings

0 Buy
1 Hold
3 Sell
Ratings:
4 analysts
Overall Consensus
Sell

Analysts 12-Month Price Target:

Average 4.25
(-23.01% Downside)

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 0.34%
Dividend Yield
17.21%
Industry Median 1.55%
Annualised payout
0.95
Paid unevenly
5-Years Growth
-
Growth Streak

Earnings

Latest Release
Aug 05, 2025
EPS / Forecast
0.11 / 0.06
Revenue / Forecast
172.10M / 158.59M
EPS Revisions
Last 90 days

CRCT Income Statement

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FAQ

What Stock Exchange Does Cricut Trade On?

Cricut is listed and trades on the Nasdaq Stock Exchange stock exchange.

What Is the Stock Symbol for Cricut?

The stock symbol for Cricut is "CRCT."

What Is the Cricut Market Cap?

As of today, Cricut market cap is 1.17B.

What Is Cricut's Earnings Per Share (TTM)?

The Cricut EPS (TTM) is 0.34.

When Is the Next Cricut Earnings Date?

Cricut will release its next earnings report on 10 Nov 2025.

From a Technical Analysis Perspective, Is CRCT a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Neutral.

How Many Times Has Cricut Stock Split?

Cricut has split 0 times.

How Many Employees Does Cricut Have?

Cricut has 640 employees.

What is the current trading status of Cricut (CRCT)?

As of 16 Aug 2025, Cricut (CRCT) is trading at a price of 5.52, with a previous close of 5.66. The stock has fluctuated within a day range of 5.46 to 5.71, while its 52-week range spans from 3.94 to 7.02.
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