Asana stock rises after joining AWS AI Agents and Tools storefront

Investing.com -- Asana Inc (NYSE:ASAN) stock rose 2.9% amid an announcement that the work management platform is now available in the new AI Agents and Tools storefront in AWS Marketplace.

The integration allows AWS customers to discover, purchase, and deploy Asana using their existing AWS accounts, potentially accelerating the development of AI agent and agentic workflow solutions. This move is expected to streamline the procurement process for customers looking to implement Asana’s AI capabilities.

"By offering Asana through the AWS Marketplace AI Agents and Tools storefront, we’re providing customers with a streamlined way to access our platform’s AI solutions, including AI Studio, a no-code builder for designing AI workflows," said Eron Sunando, Head of Global Channel & Alliances at Asana.

The company’s AI offerings are built on its Work Graph technology, which captures relationships between work activities within an organization. As a SaaS solution in the AWS Marketplace, Asana supports model context protocol (MCP), enabling AI agents to securely access work data across AWS services.

Through this integration, customers can accelerate their procurement process while maintaining visibility and control over licensing, payments, and access through their AWS accounts. The platform allows teams to use pre-built workflows or create custom AI workflows to meet specific requirements.

Additionally, Asana insiders have continually been accumulating stock, adding to investor sentiment. On July 14, it was disclosed that Asana CEO Dustin Moskovitz purchased approximately 449,000 shares of company stock at $14.32 per share, totaling about $6.4 million.

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