Duolingo faces Hungarian probe over misleading claims, marketing tactics

Published 17/09/2025, 09:40
© Reuters.

Investing.com -- Hungary’s competition authority has launched an investigation into Duolingo over potentially misleading claims about the effectiveness of its language learning program.

The Hungarian regulator said in a statement that the U.S. company may be misleading users about how well its platform teaches languages. The authority also alleged that Duolingo places "psychological pressure" on users, particularly when encouraging them to subscribe to paid services.

The probe will additionally examine unsolicited and direct marketing messages sent by the company.

According to the Hungarian competition authority, Duolingo has approximately 380,000 daily users in Hungary.

The regulator did not specify when it expects to complete the investigation or what potential penalties Duolingo might face if found in violation of Hungarian consumer protection laws.

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