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Investing.com -- General Motors Co (NYSE:GM). is looking to bring back some former employees from its discontinued Cruise autonomous-vehicle unit as part of a new initiative to develop driverless cars, according to a Bloomberg report on Monday.
Unlike Cruise’s robotaxi service focus, this new project aims to create autonomous vehicles for personal use. The development will begin with hands-free, eyes-free driving systems that still require a human in the vehicle, with the ultimate goal of creating fully autonomous cars that can operate without anyone at the wheel.
Sterling Anderson, who previously led Tesla (NASDAQ:TSLA) Inc.’s Autopilot program before joining GM earlier this year, reportedly outlined these plans during an employee meeting on Wednesday. During the meeting, Anderson is said to have expressed his view that autonomy is the future of transportation and announced that GM will expand its talent pool by attempting to rehire former Cruise workers and bring in new staff for its Mountain View, California, office.
Earlier this year, GM reduced Cruise’s workforce by approximately 1,000 employees, which represented about half of the unit’s staff.