Kraft Heinz nears breakup in major strategic reversal - WSJ

Published 29/08/2025, 18:42
© Reuters.

Investing.com -- Kraft Heinz Co (NASDAQ:KHC) is preparing to break itself up, a move that would effectively reverse its 2015 merger, according to a report by The Wall Street Journal citing people familiar with the matter. A formal announcement could come as early as next week, though the timing and scope of the deal are still subject to change.

The company is expected to spin off much of its grocery portfolio, including signature Kraft-branded products, into a standalone business possibly valued at up to $20 billion. The remaining operations would center on Kraft Heinz’s powerhouse condiments and sauces portfolio, including Heinz ketchup and Grey Poupon mustard.

In July, the Journal first reported that Kraft Heinz was evaluating a potential spinoff aimed at unlocking value by streamlining its portfolio. Later that month, the company said it was continuing to assess strategic options but noted there was “no guarantee that any transaction will occur.”

Such a move would unwind much of the strategy behind the 2015 merger crafted by Warren Buffett’s Berkshire Hathaway and Brazilian private-equity firm 3G Capital. While the deal created one of the largest food companies in North America, cost-cutting failed to deliver sustained growth amid changing consumer tastes.

The stock rose more than 2% on Tuesday following reports of the potential breakup, reflecting investor optimism about the prospect of a streamlined business model. A split could provide greater focus for each division and offer more targeted capital allocation strategies.

The breakup would follow a broader industry shift, with several food conglomerates opting to separate underperforming or non-core assets. In 2023, Kellogg Company split into Kellanova, focused on snacks, and WK Kellogg, a legacy cereal business serving the U.S. market.

Likewise, Keurig Dr Pepper is in the process of reversing parts of its 2018 merger to streamline operations and improve operational focus. These moves highlight a growing skepticism toward mega-combinations once celebrated for their scale and efficiency.

For Kraft Heinz, the separation could offer investors clearer visibility into the performance and potential of its business segments. If finalized, the deal would mark a defining chapter in the ongoing transformation of one of America’s most iconic food makers.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.