WK Kellogg Co operates as a food company in the United States, Canada, Mexico, and the Caribbean. The company manufactures, markets, and distributes ready-to-eat cereal products primarily under the Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, Kashi, Corn Flakes, and Apple Jacks brand names. It serves supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, gasoline stations, value stores, online channels, and other retail food outlets through its own sales forces, broker, and distributor arrangements. The company was formerly known as North America Cereal Co. and changed its name to WK Kellogg Co in March 2023. The company was founded in 1894 and is headquartered in Battle Creek, Michigan.
Cereal Market Crunch | WK Kellogg faces challenges in a declining Ready-To-Eat cereal market, with recent volume declines and increased competition threatening market share |
Financial Hurdles | Despite a gross profit margin of 29.2%, WK Kellogg grapples with revenue decline and ambitious margin expansion targets amid industry headwinds |
Strategic Initiatives | Explore WK Kellogg's supply chain modernization efforts and potential M&A activities as the company seeks to overcome market challenges |
Analyst Outlook | With an average price target of $16.50, analysts maintain a cautious stance on WK Kellogg's near-term prospects, citing concerns about growth potential |
Metrics to compare | KLG | Sector Sector - Average of metrics from a broad group of related Consumer Non-Cyclicals sector companies | Relationship RelationshipKLGPeersSector | |
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P/E Ratio | 66.3x | 38.7x | 12.1x | |
PEG Ratio | −0.87 | −0.02 | 0.03 | |
Price/Book | 5.8x | 1.8x | 1.5x | |
Price / LTM Sales | 0.8x | 0.8x | 0.9x | |
Upside (Analyst Target) | −0.1% | 28.5% | 16.2% | |
Fair Value Upside | Unlock | 8.8% | 10.6% | Unlock |