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Investing.com -- Starbucks Corp (NASDAQ:SBUX). is planning to install ordering kiosks at busy US locations to reduce long lines, particularly at airports.
Chief Operating Officer Mike Grams identified kiosks as "a big priority for quarter four" during an internal meeting this week, according to a recording reviewed and reported on by Bloomberg News. The company’s fourth fiscal quarter runs through late September.
The Seattle-based coffee chain aims to address the common problem of long queues at high-traffic locations, where lines of waiting travelers are a frequent sight at terminals across the United States.
The kiosks will likely be implemented at select licensed locations that are operated by third parties with Starbucks agreements, focusing on venues serving customers who are on the go.
Despite the addition of self-service ordering technology, baristas will continue to maintain personal interaction with customers by greeting them and delivering orders directly at locations equipped with kiosks.
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