Bernstein favors Visa over Mastercard for 2025 prospects

Published 27/01/2025, 13:54
Bernstein favors Visa over Mastercard for 2025 prospects

Visa (NYSE:V)'s position is further bolstered by easing selling pressure from Class B share conversions and a series of potential headwinds for Mastercard (NYSE:MA) in 2025. These include the impact of the Capital One-Fair Isaac Corporation deal, which has greater implications for Mastercard, and the annualization of significant volume contributions from Citizens and Wells Fargo (NYSE:WFC) in the second half of the year, which together account for over $60 billion. Mastercard will also be lapping its own pricing changes for tokens. With a market capitalization of $647.5 billion and a track record of raising dividends for 17 consecutive years, Visa demonstrates strong market leadership. For deeper insights into Visa's competitive position and comprehensive financial analysis, investors can access the detailed Pro Research Report available on InvestingPro. With a market capitalization of $647.5 billion and a track record of raising dividends for 17 consecutive years, Visa demonstrates strong market leadership. For deeper insights into Visa's competitive position and comprehensive financial analysis, investors can access the detailed Pro Research Report available on InvestingPro.

The analysts noted that foreign exchange volatility, which previously hindered performance in 2024, is projected to be a tailwind in 2025, although this may be partially offset by the recent strength of the U.S. dollar. Additionally, the sector's characteristics as an inflation hedge were emphasized, along with the potential for pricing actions, such as those already implemented by Mastercard for token transactions in international markets. Visa's robust financial health is evident in its exceptional 97.83% gross profit margin and strong return on equity of 52%, according to InvestingPro data, which offers 12 additional key insights about the company's performance.

Visa's position is further bolstered by easing selling pressure from Class B share conversions and a series of potential headwinds for Mastercard in 2025. These include the impact of the Capital One-Fair Isaac Corporation deal, which has greater implications for Mastercard, and the annualization of significant volume contributions from Citizens and Wells Fargo in the second half of the year, which together account for over $60 billion. Mastercard will also be lapping its own pricing changes for tokens.

The analysts also mentioned a positive aspect for Mastercard: the Trump Administration's withdrawal from the Global Tax deal, which is favorable for the company. Despite this, Visa's prospects appear more robust, especially considering the potential for its services businesses to command a higher multiple, akin to that of a 'services' company. This perspective counters concerns about market maturity in the United States, where the convergence of U.S. PCE and card volume growth has raised questions. Bernstein analysts argue that while the U.S. market may be nearing saturation in terms of consumer card volume growth, international opportunities remain abundant, and the significance of U.S. card volume deceleration is often overstated.

In conclusion, Bernstein's analysis suggests a more optimistic view of Visa's potential in 2025, citing the company's upcoming investor day, the possibility of card volume growth, and an appealing valuation, along with the prospect of beneficial foreign exchange conditions and pricing strategies.

In other recent news, Visa has seen several significant developments. Piper Sandler has raised Visa's stock price target to $368, citing the company's integration of AI into its services, which is expected to reduce fraud losses over time. Visa has also been accused of neglecting illicit revenue streams from the website OnlyFans, according to a whistleblower complaint filed with the U.S. Treasury's Financial Crimes Enforcement Network.

In a strategic move, Visa has invested in Nigerian fintech Moniepoint, demonstrating its commitment to supporting the growth of small and medium-sized enterprises across Africa. Seaport Global Securities upgraded Visa's stock from Neutral to Buy, highlighting the company's increased focus on the U.S. market as a potential driver of revenue and earnings growth.

Visa has also completed the acquisition of Featurespace, a firm specializing in AI technology for payments protection, aiming to enhance Visa's fraud detection and risk-scoring capabilities. Lastly, Susquehanna has reaffirmed its positive stance on Visa, raising the stock's price target to $375. These developments represent recent advancements in Visa's ongoing operations.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.