BofA cuts Amazon stock price target to $225 from $257

Published 09/04/2025, 11:20
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On Wednesday, BofA Securities revised its price target for Amazon.com (NASDAQ:AMZN) stock, reducing it from $257.00 to $225.00 while retaining a Buy rating. The adjustment comes in response to the recent tariff announcements by President Trump on April 2, which proposed increases of over 50% on Chinese goods, with the potential for further escalation within the week. The news has contributed to Amazon's challenging start to 2024, with the stock down nearly 13% in the past week. According to InvestingPro analysis, the stock currently appears undervalued based on its proprietary Fair Value model.

The analyst from BofA Securities remarked on the situation, stating that while Amazon's sales appeared to be unaffected by the 2018 tariffs on China, the broader and more substantial tariffs set for 2025 could significantly challenge global supply chains and costs. Despite these concerns, the analyst believes that Amazon's strong third-party (3P) supplier network and substantial dealings with first-party (1P) suppliers could provide some mitigation against inventory and product cost issues. With annual revenue of $638 billion and a healthy gross margin of 48.85%, Amazon maintains a robust financial position. InvestingPro data reveals the company's overall financial health score is rated as GOOD, with particularly strong profitability metrics.

However, the analyst also noted that, given the current tariff levels, Amazon's marketplace is likely to face considerable cost inflation. The analyst emphasized that the tariff and supply chain circumstances are still subject to change, indicating a level of uncertainty regarding the future impact on Amazon's operations and financial performance.

The reduction in the price target reflects the potential risks and cost pressures Amazon may encounter due to the new tariff policies. Despite these challenges, the maintained Buy rating suggests a continued positive long-term outlook for the company's stock by BofA Securities.

The recent tariff announcements have introduced new variables into the equation for multinational companies like Amazon, which will have to navigate the evolving landscape of international trade relations and its implications for costs and supply chain management.

In other recent news, Amazon.com Inc. has been the focus of several developments. Cantor Fitzgerald has maintained its Overweight rating on Amazon, citing robust growth prospects for Amazon Web Services (AWS), which recorded a 25% year-over-year growth in 2024, exceeding its target. Wolfe Research, however, adjusted its price target for Amazon shares from $270.00 to $200.00, while still affirming an Outperform rating, due to potential downside in operating income and revenue from tariffs. Meanwhile, Amazon has launched a new AI model, Nova Sonic, aimed at enhancing voice interaction capabilities across various industries, and it has already been adopted by companies like ASAPP and Education First.

Additionally, Amazon has entered a preliminary agreement with Airbus to provide connectivity through its upcoming Kuiper satellite constellation, a move expected to enhance Airbus’ High Bandwidth (NASDAQ:BAND) Connectivity Plus program. This partnership aims to improve broadband internet access for airlines using Amazon's satellite network. These developments reflect Amazon's ongoing commitment to innovation in cloud computing and AI, as well as its strategic partnerships to expand its technological reach.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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