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NEW YORK - Wix.com Ltd. (NASDAQ: WIX), a prominent SaaS website builder platform valued at $9.84 billion and showing strong revenue growth of nearly 13% in the past year, unveiled its latest automation builder designed to simplify the creation of complex business workflows. According to InvestingPro data, the company maintains a healthy gross margin of 68%, demonstrating its efficient business model. The new feature offers a dynamic visual canvas that allows users to design and manage automation logic tailored to their operational needs, with the aim of enhancing efficiency, customer retention, and revenue growth.
The automation builder’s intuitive interface is intended to make it easier for businesses to construct and oversee automations, streamlining tasks and improving the user experience. By incorporating conditions and formulas, the tool enables the creation of precise, customized workflows that can adapt to varying business requirements. Users can oversee all automations from a unified table, which provides essential metrics, summaries, and the ability to make adjustments in real-time. This innovation comes as Wix demonstrates strong financial performance, with InvestingPro analysis showing the company has achieved profitability with $138.32 million in net income over the last twelve months.
Additionally, email automations within the builder provide detailed statistics that can help businesses refine their communication strategies based on recipient engagement. The tool also integrates natively with Wix Services, allowing the use of contextual business data to craft more advanced workflows. For instance, businesses can set up automations that offer personalized rewards to repeat customers based on their purchasing behavior and spending.
Guy Itzhaki, Head of Wix Automations, highlighted the potential of the automation builder to empower businesses of all sizes by automating key tasks and providing the capability to create smarter, more impactful workflows. The builder is designed to cater to both sophisticated and novice users, with the option to start with predefined templates that can be easily customized.
The automation builder is available on both Wix and Wix Studio platforms, providing free access to a limited quota of actions, such as emails and SMS. Users seeking additional actions can opt for premium upgrades. The launch represents an advancement in the capabilities offered by the Wix Automations platform, reinforcing the company’s commitment to innovation and support for businesses in managing their digital presence. This announcement is based on a press release statement from Wix.com Ltd. For investors interested in deeper analysis, InvestingPro offers extensive coverage of Wix’s financial health, including 16+ additional ProTips and a comprehensive Pro Research Report, which is part of their analysis of 1,400+ top US stocks.
In other recent news, Wix.com has announced a $200 million share buyback plan, authorized by its Board of Directors, to enhance shareholder value. This initiative will be funded using the company’s available cash and future operational cash flow. Meanwhile, several analyst firms have adjusted their price targets for Wix.com. Benchmark increased its target to $260, maintaining a Buy rating, citing the company’s performance amidst foreign exchange headwinds and emphasizing a stable free cash flow margin projection for 2025. Cantor Fitzgerald raised its price target to $270, retaining an Overweight rating, following Wix.com’s fourth-quarter results that exceeded free cash flow predictions and noted a strong performance in transaction revenue. Needham also increased its price target to $250, maintaining a Buy rating, and highlighted the growth potential from new product launches and the attraction of new developers to Wix Studio. Raymond James reiterated a Strong Buy rating with a $300 target, pointing out the momentum from Wix’s Studio product and the potential benefits of new AI-driven offerings. These developments reflect Wix.com’s strategic initiatives and the analysts’ confidence in the company’s growth prospects.
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