Chinese EV shares fall as Xiaomi YU7 launch heralds more competition

Published 27/06/2025, 05:26
© Reuters

Investing.com-- Chinese electric vehicle stocks fell on Friday amid concerns over even more competition in the sector after new entrant Xiaomi (OTC:XIACF) Corp (HK:1810) launched a new model to strong preorders. 

Majors such as BYD (HK:1211), Li Auto (NASDAQ:LI) Inc (HK:2015) and NIO Inc (HK:9866) fell between 1% to 2.2%, lagging a flat performance in the Hang Seng index. 

Xiaomi on Thursday launched the YU7 luxury SUV, and said it had logged preorders of over 200,000 within minutes of the launch.

The EV, which is Xiaomi’s second major foray into the sector after its successful SU7 EV in 2024, was priced at about 253,00 yuan ($35,400)--  10,000 yuan below competitor Tesla Inc’s (NASDAQ:TSLA) Model Y.

The YU7 pricing was a major point of concern for Chinese EV firms, given that it is also likely aimed at undercutting comparable offerings from Xiaomi’s rivals. 

Chinese EVs have been embroiled in a bitter price war for at least the past three years, as local players aggressively slashed prices to grab a bigger share in the world’s biggest EV market. 

While government subsidies have kept sales growth strong for local EV makers, investors have become increasingly concerned about their shrinking margins amid falling prices. These concerns came to fore earlier in June after BYD slashed the prices of several major models.

The prolonged price war also raised concerns over the cash balances of Chinese EV firms, drawing assurances from several local firms that they were liquid enough to pay their suppliers. 

Xiaomi– whose shares hit a record high on Friday– is a new entrant to the EV space, with the Chinese tech giant having only entered the sector in 2024 with its SU7 luxury sedan.

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