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Investing.com -- Delta Air Lines (NYSE:DAL) announced Friday it will not use artificial intelligence to set personalized ticket prices for individual passengers, responding to sharp criticism from U.S. lawmakers.
The Atlanta-based carrier made this clarification after Democratic Senators Ruben Gallego, Mark Warner and Richard Blumenthal expressed concerns last week that Delta would implement AI to determine individual pricing that could potentially raise fares to each consumer’s personal "pain point."
In a letter sent to the senators on Friday, Delta emphasized: "There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data. Our ticket pricing never takes into account personal data."
The airline has previously stated its intention to deploy AI-based revenue management technology across 20% of its domestic network by the end of 2025, working in partnership with Fetcherr, an AI pricing company.
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