New brand positioning highlights unmatched vacation offerings from the perspective of guests
Designed to capture Celebrity's unique offering combining the intimate and thoughtful service of a small ship, with the variety and excitement of bigger ones, 'Nothing Comes Close' will be the core of the cruise line's brand positioning from media and advertising, to travel advisors and onboard. It highlights the inherent promise of a premium vacation that indulges the sense of curiosity, exceeds expectations, and offers experiences found nowhere else.
"Our guests tell us that Celebrity vacations are unparalleled. From the thoughtfulness of our crew, to the excitement of entertainment and activities, guests tell us that 'Nothing Comes Close' to the way we make them feel," said
The brand positioning is brought to life in a confident and playful creative style which captures the essence of a Celebrity vacation from the perspective of guests employing a technique coined 'True
"This isn't just a brand campaign. This is who we are. It embodies the spirit of what sets a Celebrity Cruises vacation apart," said
Celebrity is launching the 'Nothing Comes Close' campaign with a high reach, full funnel media buy. With its witty messaging and authentic imagery, 'Nothing Comes Close' cements Celebrity's reputation among guests as a brand with an emotional connection that sets it apart from the rest.
'Nothing Comes Close' content is available on the official Celebrity Cruises YouTube channel.
Book today and see why Nothing Comes Close to Celebrity Cruises. For more information please visit www.celebritycruises.com, contact a trusted travel advisor, or, call Celebrity Cruises at 1-888-751-7804.
About Celebrity Cruises
Celebrity Cruises delivers an elevated premium vacation experience across their fleet of ships travelling to nearly 300 destinations across more than 70 countries spanning all seven continents. Uniquely offering the intimate feel and thoughtful service of small ships, with the variety and excitement of bigger ones “ guests can explore the world or get away from it for a little while. With every detail elevated beyond expectations, guests will never want to vacation any other way. An industry pioneer for 35 years, each Celebrity vacation offers experiences you won't find anywhere else aboard ships which continue to shatter industry expectations with the highly anticipated Celebrity Xcel arriving Fall 2025.
Celebrity Cruises is headquartered in