Peloton stock rises on launch of AI-powered coaching and cross training series

Investing.com -- Peloton Interactive (NASDAQ:PTON) stock rose 4% in premarket trading Wednesday after the connected fitness company unveiled a major product portfolio overhaul featuring AI-powered personal coaching and new cross-training equipment.

The company introduced Peloton IQ, an artificial intelligence and computer vision system designed to provide personalized guidance to users. Alongside this technology, Peloton debuted its Cross Training Series, which includes five new connected fitness devices with advanced features like swivel screens for seamless transitions between workout types.

The new product lineup consists of the Cross Training Bike, Bike+, Tread, Tread+, and Row+. Premium "plus" models include additional features such as built-in movement tracking cameras, voice control capabilities, and speakers tuned by Sonos. The company also announced the Peloton Pro Series, its first commercial-ready equipment suite including the Tread+ Pro, Peloton’s first commercial treadmill.

"This is the start of a new chapter for Peloton," said CEO Peter Stern in the announcement. "We’re doubling the value of our hardware with the Cross Training Series by delivering world-class cardio and strength in a single machine."

The company is expanding beyond its traditional cycling focus to support total wellness, noting that two million members are now actively strength training on the platform. To further this initiative, Peloton announced partnerships with Hospital for Special Surgery for injury prevention programming and with Halle Berry’s Respin Health for menopause-focused content.

Peloton also revealed it has acquired Breathwrk, a wellness app specializing in breathing exercises, and announced price increases for its subscription services. The All-Access Membership will increase from $44 to $49.99, App+ Membership from $24 to $28.99, and App One Membership from $12.99 to $15.99, effective in October.

The new Cross Training Series is available for purchase immediately, with select products available through Amazon, Dick’s Sporting Goods, and starting October 2, at Johnson Fitness & Wellness locations.

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