LONDON - Alusid Limited, a UK-based manufacturer of sustainable building materials, has entered into its first international distribution agreement, according to a statement released today. The agreement grants Netherlands-based FRONT Materials B.V. exclusive rights to distribute Alusid's eco-friendly wall and floor tiles within the Netherlands. Additionally, FRONT Materials will have non-exclusive rights to market these products throughout Europe and the United States.
Alusid, in which Frontier IP Group Plc (LON:IPO) holds a 35.4% equity stake, is known for its innovative approach to sustainability, producing tiles that are completely or nearly completely made from recycled industrial waste. These tiles boast a significantly lower carbon footprint compared to traditional options. The company has garnered attention for its sustainable products in the UK, already supplying to notable clients such as Topps Tiles plc and Starbucks (NASDAQ:SBUX) EMEA.
FRONT Materials, previously known as StoneCycling and recognized for its WasteBasedBrick among other sustainable products, has been a proponent of eco-friendly materials in construction for nearly a decade. The company's CEO, Ward Massa, expressed enthusiasm for the partnership, emphasizing its alignment with FRONT's growth strategy and commitment to sustainability.
Alusid's CEO, Alasdair Bremner, remarked on the significance of the agreement for the company's international expansion, expressing confidence in FRONT's ability to introduce Alusid's products to new markets. Neil Crabb, Chief Executive of Frontier IP, also commented, highlighting the global importance of sustainable material use and Alusid's potential to capture a significant market share in the sector.
The deal signals a growing trend toward sustainability in the building industry, addressing consumer and industrial concerns about material use and carbon emissions. Alusid's products have been recognized for their quality and innovation, with the company's Principle range winning the wall tile of the year at The Tile Association's Awards in 2024, and its Mas floor tile range being shortlisted for Interior Surface of the Year at the upcoming Surface Design Awards 2025.
This international distribution agreement is based on a press release statement and indicates Alusid's commitment to expanding its global footprint in the sustainable building materials market.
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