CENTURY CITY, CA - Ateliere Creative Technologies, a cloud-native media technology firm, announced on Monday the appointment of Andy Beale as Business Development Director, EMEA. Beale, known for his work in sports production and broadcast, will focus on promoting Ateliere’s environmentally friendly live production solutions.
Beale’s previous roles include Chief Engineer & Head of Innovation at BT Sport and a media consultancy, where he contributed to the development of cloud and software-based live production transformations. His expertise is expected to help Ateliere’s customers modernize their live production workflows, potentially reducing costs and environmental impact.
Ateliere’s live production platform, Ateliere Live, has been recognized for its ability to cut production costs by up to 50% and reduce environmental impact by 70%, as demonstrated in a case study with Sweden’s Sveriges Television (SVT).
Beale’s appointment is part of Ateliere’s strategy to address the evolving needs of media companies. He will work alongside Andy Hooper, SVP of Live Products, to drive the adoption of Ateliere Live and other partner solutions. Together, they will host webinars on January 15th and 16th to discuss efficiencies in live content production.
In addition to his technical contributions, Beale actively supports community growth and diversity initiatives in the media and entertainment industry. He is a co-founder and chair of trustees for The Rise Academy and a non-executive director for Rise, an advocacy group for gender diversity in broadcast.
Ateliere Creative Technologies is part of the AWS Partner Network and AWS ISV Accelerate program, offering a suite of SaaS solutions that leverage GenAI to enable media companies and content creators to reach global audiences.
This article is based on a press release statement.
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