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Citi raises Hasbro shares price target as digital transformation gains traction

Published 25/04/2024, 13:08
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On Thursday, Citi updated its outlook on Hasbro (NASDAQ:HAS), raising the toy and board game company's price target to $64 from $52. This adjustment follows a notable surge in Hasbro's share value on Wednesday, which saw a 12% increase in contrast to the S&P 500's stagnant performance.

The firm's decision comes in the wake of Hasbro's recent financial results, which surpassed expectations after a series of quarterly shortfalls. According to Citi, this achievement represents a significant victory for Hasbro and suggests a cautious yet strategic approach to future guidance. This conservative stance may serve to moderate expectations and could position Hasbro for additional positive surprises down the line.

Citi attributes the new price target to both improved financial projections and a growing optimism among investors regarding Hasbro's potential in digital gaming. The company's pivot towards digital transformation appears to be gaining traction, contributing to the increased price target.

Despite the positive developments and upward revision of the price target, Citi has chosen to maintain a Neutral rating on Hasbro shares. The firm indicates that while the initial phase of Hasbro's digital transformation story has been well received, further evidence of progress is necessary for the stock to continue its upward trajectory.

Citi emphasizes that more concrete milestones will be required for a more bullish stance on the stock's future performance.

InvestingPro Insights

As Hasbro (NASDAQ:HAS) captures investor interest with its digital gaming initiatives and recent financial successes, real-time data from InvestingPro provides a deeper look into the company's performance and market sentiment. With a market capitalization of $9.05 billion and a notable price total return of 34.31% over the last year, Hasbro's financial dynamics are a mixed bag. Despite a revenue decline of 16.42% in the last twelve months as of Q1 2024, the company has managed to maintain a robust gross profit margin of 50.21%. This suggests efficient cost management even amidst challenging revenue conditions.

InvestingPro Tips highlight that analysts have revised their earnings upwards for the upcoming period, indicating a potential for Hasbro's net income growth this year. This optimism is reflected in the stock's strong performance, with significant returns over the last week, month, and three months. Additionally, the company's commitment to shareholders is evident through its impressive history of maintaining dividend payments for 44 consecutive years, boasting a current dividend yield of 4.31%.

For investors looking to delve deeper into Hasbro's financial health and prospects, InvestingPro offers further insights. With additional tips available, readers can use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, providing a more comprehensive toolset for informed investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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