LONDON - MicroSalt plc (AIM: SALT), the company known for its low-sodium salt product, announced the filing of a new patent with the United States Patent and Trademark Office (USPTO) for a novel salt formulation aimed at the food service industry. This latest innovation is designed to improve seasoning distribution and flowability, particularly in fried foods such as French fries and fish.
The company's new development comes as the global French fry market is expected to grow from its current valuation of approximately $16.6 billion to $21.9 billion by 2030. With over half a million fast-food restaurants worldwide, the majority of which serve French fries, MicroSalt's new formulation targets a significant industry need for reduced sodium options.
MicroSalt CEO Rick Guiney expressed the company's commitment to reducing sodium consumption globally, stating that the new patent filing is a major milestone in their mission. The company's research and development efforts have led to a breakthrough that will enable the low-sodium benefits of MicroSalt to be extended to the entire foodservice sector.
In a move that underscores the practical application of MicroSalt's technology, Carma Hospitality, a Montreal-based restaurant chain, has adopted the new formula across its operations. Mike Zaki, Co-founder of Carma Hospitality, praised the advanced formula for revolutionizing their kitchen operations, allowing them to maintain consistent seasoning while achieving sodium reduction goals.
MicroSalt is positioned as a potential disruptor in the food market with its patented full-flavor, low-sodium salt. The company's technology aims to address the global health challenge posed by excess sodium consumption, which is a significant contributor to cardiovascular disease. The World Health Organization has set a target for reducing global sodium intake by 30% by 2025.
The company's marketing strategy is threefold, targeting large B2B food manufacturers, the B2C market, and e-commerce customers. With the growth of the low sodium market expected to accelerate, MicroSalt aims to capture a share of this market and potentially enter the larger traditional salt market.
This announcement is based on a press release statement and reflects the company's advancements in product development and strategic business partnerships.
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