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Apple iPhone sell-through down just 3% YoY as U.S. growth turned, claims UBS

Published 03/04/2023, 14:18
© Reuters.
AAPL
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By Sam Boughedda 

UBS analysts said in a note to clients Monday that they estimate Apple iPhone sell-through was down just 3% year-over-year as US growth turned and as comps eased.

The analysts, who have a Buy rating and $180 price target on Apple (NASDAQ:AAPL) shares, stated: "On a global basis, we estimate iPhone sell-through (source: Counterpoint) in February was down ~3% (18.1M) vs down 11% in January (20.9M) and ~18% in Dec-22 (22.6M). On a month-over-month basis, iPhone sell-through in February was down 13%, materially better than the 20% MoM decline in both Feb-21 and Feb-22."

They explained that through the first 2 months of the March 2023 quarter, iPhone sell-through is down 7%, "roughly 500 bps better than the 12% YoY decline in the December quarter."

"Over the past two years, January and February typically account for roughly 70% of March quarter sell-through implying Mar-23 quarter sell-through of 56M vs almost 60M last year, down ~ 7% YoY. While sell-through differs from sell-in, recent data is directionally consistent with our view that iPhone unit sell-in comes in down 5%-6% in FY23E," they wrote.

In the US, the firm estimates that iPhone YoY sell-through was +6.6%, the first positive monthly comp since October 22, while in Europe, sell-through was down 23% YoY, a 900 bps improvement from January.

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