Get 40% Off
🔥 This hedge fund gained 26.16% in the last month. Get their top stocks with our free stock ideas tool.See stock ideas

Nigerian artist turns plastic waste into fashion to raise awareness

Published 28/02/2020, 12:00
Nigerian artist turns plastic waste into fashion to raise awareness

By Nneka Chile

LAGOS, Feb 28 (Reuters) - The sight of discarded plastic

bottles and bags floating in the open drains of Nigeria's

megacity Lagos moved visual artist Adeyemi Emmanuel to despair.

So one day last year he began collecting bits of discarded

plastic and used them to make a backpack. Seeing a way to raise

environmental awareness in fashion-conscious Nigeria, Emmanuel

in November launched a line of bags, wallets and gift boxes made

of 20% leather and around 80% plastic waste, called ECO.

He collects chips of used plastic by hand, such as leftovers

from picture frames, primarily from craft workshops. He then

shapes them to fit his designs, spraypaints them and

incorporates them into basic leather bags that he finds in

second hand markets or gets from specialist leather shops.

"I just keyed myself into creating something out of that

waste," said the 23-year-old, whose main job is a sculptor.

The bags sell for between 8,000 and 30,000 naira ($22-$83)

via Emmanuel's Instagram account where his creations are seen

and shared by his 10,000 followers.

Plastic waste, in the form of discarded bags, food and drink

packaging, is ubiquitous in Lagos, a city of 20 million people

where dropping litter is commonplace.

The city's waterways lead into the Gulf of Guinea, prompting

concerns about the amount of plastic entering the sea.

Last week the Nigerian Maritime Administration and Safety

Agency (NIMASA) launched a plan to tackle "marine litter and

plastic management". It said Nigeria was ranked the ninth

3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads .

country in the world for pollution of marine environments.

Lawmakers are also drafting a bill aimed at outlawing the

production of plastics in Nigeria.

Plastic bags are already banned elsewhere in Africa. Kenya

has one of the toughest laws in the world with the production or

sale of plastic bags punishable by up to four years in prison or

fines of $40,000.

But in Nigeria, where the median age is 18 and the cultural

influence of artists can be seen in the success of the Nollywood

film industry and Afrobeats music scene, Emmanuel saw fashion as

a way to make an impact.

He wants to demonstrate that plastic can be used more than

once. He hopes buyers of his products will walk away with not

just an attractive bag, but also "a sense of purpose that action

is being taken to free the earth of plastic".

Environmental activist Doyinsola Ogunye said Nigeria has

several environmental laws that are simply not being enforced.

Raising awareness via art and fashion is a step in the right

direction.

"Conversations have started happening which is actually a

good thing," she said.

Emmanuel, who makes all his bags himself, hopes his products

start conversations - and he is proud that they sell for a

profit.

"I'm still making money from waste, it's a big joy for me,"

he said.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.