Luxury Goods Retailers Bracing for a Strong Valentine’s Sales Season

Luxury goods retailers could be headed for a strong Valentine’s sales season if estimates prove accurate. According to the National Retail Federation (NRF), consumer spending in the U.S. may reach as high as $25.9 billion this year on Valentine’s Day gifts ranging from gold jewelry to clothes to fine chocolates.

That would make 2023 the second-best year for sales since the NRF began tracking this data.

Valentine's Day Spending

Of the nearly $26 billion, roughly 21% is forecast to be spent on jewelry, representing $5.5 billion. Clothing could fetch 19%, or around $5 billion.

LVMH (EPA:LVMH) Posts a “Record” Year

Valentine’s is just one shopping event, of course, and even if we were to exclude it, luxury sales would still be very strong at the moment, despite economic headwinds such as persistently high inflation and rising interest rates.

That’s the takeaway from LVMH (OTC:LVMUY), which posted what it’s calling a “record” year in 2022. All-time high revenue and profit were recorded in the company’s wine and spirits category, and record revenue was generated in fashion and leather goods. Total revenue for the year stood at 79.2 billion euros ($86 billion), while profit was 21.1 billion euros ($22.9 billion). Both figures were up 23% from the prior year.

LVMH, the world’s largest luxury goods conglomerate with an impressive stable of recognizable brands—including Louis Vuitton, Christian Dior and Tiffany—is often seen as an industry bellwether because of its size and reach. In its annual report, the company said that 2023 was off to a robust start, and it stressed its confidence in its ability to continue the momentum from last year and maintain its global leadership.

China’s Reopening Is Constructive for Luxury Goods

I’m particularly bullish on the luxury goods industry, due in large part to China’s recent announcement that it would lift quarantine requirements for travelers entering the country. Before the pandemic, Chinese tourists were the world’s biggest spenders on luxury items while traveling abroad. European luxury retailers even began hiring Mandarin speakers to service the massive influx of travelers from China.

Three years after the start of the pandemic, the Chinese government is incrementally relaxing its restrictive zero-COVID policies, and I imagine luxury goods retailers couldn’t be happier.

The same goes for investors. Take a look at the chart below. Our Global Luxury Goods Fund (USLUX) has pulled ahead of its benchmark, the S&P 1500 Composite Index, on optimism that Chinese consumers will again visit luxury goods retailers with open wallets. For the six-month period through January 30, USLUX increased close to 10%, while the S&P 1500 lost approximately 2%.

Gaining Access with USLUX

Investors seeking comprehensive exposure to the luxury goods industry don’t have many options. In the U.S., one of the only available luxury-focused funds is our Global Luxury Goods Fund (USLUX), which seeks to invest in companies that are involved in the design, manufacture and sale of products and services that are not considered to be essential but are highly desired.

Besides traditional luxury brands, USLUX also seeks to invest in consumer discretionary industries such as automobiles, home and office products, leisure products, recreation facilities, travel and more.

Total Annualized Returns as of 12/31/2022:

Disclosure: Performance data quoted above is historical. Past performance is no guarantee of future results. Results reflect the reinvestment of dividends and other earnings. For a portion of periods, the fund had expense limitations, without which returns would have been lower. Current performance may be higher or lower than the performance data quoted. The principal value and investment return of an investment will fluctuate so that your shares, when redeemed, may be worth more or less than their original cost. Performance does not include the effect of any direct fees described in the fund’s prospectus which, if applicable, would lower your total returns. Performance quoted for periods of one year or less is cumulative and not annualized.