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Investing.com - Stifel raised its price target on Amazon.com (NASDAQ:AMZN) to $262.00 from $245.00 on Tuesday, while maintaining a Buy rating on the e-commerce giant’s stock. Currently trading at $231.11, Amazon commands a market capitalization of $2.45 trillion and trades at a P/E ratio of 36.9x.
The price target increase comes as third-party data suggests Amazon performed better than expected in the second quarter of 2025, according to Stifel’s research note.
The firm attributes this stronger performance to the Trump administration’s actions regarding tariffs, noting that the administration has either negotiated more favorable trade deals or delayed tariff implementation while negotiations continue.
Stifel acknowledged it had been "too conservative" in its models following what it termed "liberation day" and has consequently raised some of its estimates for Amazon.
The research firm expressed a preference for Amazon within the e-commerce sector, stating that it believes long-term financial estimates for the company will "continue to work higher from here."
In other recent news, Amazon is closing its artificial intelligence laboratory in Shanghai amid rising tensions between the United States and China. This move comes as Washington intensifies its scrutiny of American companies operating in China. Additionally, UBS has raised its price target for Amazon to $271 from $249, maintaining a Buy rating on the stock. The increase reflects a revision of previous estimates and a 2% rise in projected Gross Merchandise Value and gross profit for 2026. Meanwhile, Amazon founder Jeff Bezos is reportedly exploring the acquisition of CNBC, a cable network, following its planned spinoff from NBCUniversal. The New York Post cites a source familiar with Bezos’ interests in this potential acquisition. Furthermore, Bezos recently met with former President Donald Trump at the White House for over an hour, although the meeting’s topics remain undisclosed.
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