Berenberg reiterates Buy rating on Brunello Cucinelli stock amid short seller rebuttal

Published 16/10/2025, 08:02
Berenberg reiterates Buy rating on Brunello Cucinelli stock amid short seller rebuttal

Investing.com - Berenberg has reiterated a Buy rating and €125.00 price target on Brunello Cucinelli SpA (BIT:BC) (OTC:BCUCF) following the company’s response to allegations from short seller Morpheus Research.

The luxury fashion house issued a rebuttal that was "more general than specific in nature," according to Berenberg, emphasizing the company’s unique values, culture and corporate structure rather than addressing specific claims point by point.

Brunello Cucinelli’s management stated clearly that internal investigations found no breaches of EU Russian sanctions, one of the concerns raised by the short seller. The company also maintained that its inventory levels are consistent with its historical operating practices.

Berenberg noted that Brunello Cucinelli’s Q3 2025 revenues demonstrated "the strength of the underlying franchise," achieving the fastest organic growth rate in the last seven quarters despite the negative publicity from the short report.

The investment firm continues to view Brunello Cucinelli as a top pick in its luxury goods coverage, citing the company’s focus on the absolute luxury segment as a key strength.

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