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On Thursday, Bernstein SocGen Group reinstated coverage on Proya Cosmetics Co Ltd (603605:CH) with a rating downgrade to Underperform, accompanied by a new price target of RMB62.00. The firm cites significant headwinds that are anticipated to impede the company’s growth prospects.
The analysis points to Proya’s compromised quality growth due to macroeconomic pressures and management instability. Additionally, the flagship Proya brand is nearing its revenue peak, and the secondary brand TIMAGE is experiencing a deceleration in momentum. The analysts express concern over the absence of new growth catalysts or brand initiatives that might otherwise offer upside potential.
Despite Proya’s stock trading at a historical low price-to-earnings (P/E) ratio of 17x since 2019, Bernstein warns that potential revenue shortfalls could lead to a further decline in the stock’s valuation. The firm has set a target multiple of 13x next twelve months plus one (NTM+1) P/E, which reflects a price-to-earnings growth ratio (PEG) of 1.
The downgrade reflects a cautious stance on Proya’s future financial performance, particularly in light of the current market conditions and company-specific challenges. The target price of RMB62.00 represents a 26% downside from the previous target, indicating a bearish outlook for the stock’s trajectory.
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