Bernstein lowers Adidas stock price target to EUR235 on cautious guidance

Published 30/10/2025, 12:28
Bernstein lowers Adidas stock price target to EUR235 on cautious guidance

Investing.com - Bernstein analyst lowered the price target on Adidas AG (OTC:ADDYY) to EUR235.00 from EUR265.00 on Thursday, while maintaining an Outperform rating on the stock.

The price target reduction follows Adidas’s cautious guidance that triggered a 9% drop in the company’s stock price, despite the sportswear giant having pre-released earnings beats in seven of the last eight quarters.

Bernstein remains positive on Adidas’s outlook, particularly noting the company is "set up for a solid H1’26" with strong underlying growth across regions.

The research firm highlighted that slowdowns in the Terrace line are being offset by growth in Running and Football categories, suggesting balanced performance across product segments.

The lowered price target reflects "lower market risk appetite and unproven success of new Lifestyle franchises," particularly concerning the second half of 2026, according to Bernstein’s analysis.

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