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On Thursday, Bernstein SocGen Group reinstated coverage on Haier Smart Home Co., Ltd (6690:HK) (OTC: HRSHF) with a Market Perform rating and set a price target of HK$27.00. The research firm’s decision to resume coverage comes with an analysis of the company’s current valuation and future prospects.
The analyst at Bernstein highlighted the company’s global presence as a factor that provides some protection against domestic market challenges. However, they also pointed out the potential headwinds Haier Smart Home may face in the second half of 2025, which could overshadow the near-term benefits. Among the concerns raised were the expected deterioration in demand following the end of subsidy programs and the exposure to tariffs, especially with respect to the General Electric (NYSE:GE) Appliances (GEA) segment, which could be affected by the company’s production activities in the U.S. and Mexico.
Bernstein applied an 11x next twelve months plus one (NTM+1) price-to-earnings (P/E) multiple to Haier Smart Home, a valuation that reflects a price-to-earnings-growth (PEG) ratio of 1, in line with the company’s historical averages. The analyst believes that the company’s valuations should remain stable going into the first half of 2025, bolstered by ongoing subsidy programs that are expected to support the sector overall.
The report suggests that while Haier Smart Home’s global footprint might mitigate some risks, the company’s performance is still vulnerable to changes in market conditions and regulatory environments. The price target of HK$27.00 is based on the analyst’s assessment of these factors and the company’s earnings potential.
Investors in Haier Smart Home will likely monitor the developments mentioned by Bernstein, particularly the impact of tariff exposure and the post-subsidy demand landscape, as these elements will play a crucial role in the company’s performance in the coming months.
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